You’ve probably heard it all before – social media is the where the action is, being online is the best way to market yourself, you need to keep a finger on the pulse of the latest technology, and on it goes. Chances are, you already have a Facebook page and Twitter account for your property. But are you really using them to their full potential? Anyone can send out a Tweet or two each day, but it’s the truly innovative who use social media to reach people like never before. Whether you want to work on creating brand loyalty or launch a social media campaign that will engage the online community and expand your reach like never before, it’s time to up your online ante.
… The Online Revolution: How Landlords Can Stay Relevant in a Digital Marketplace Read More