Tag Archives: Apartment Marketing

Grown-Up Marketing – How to Target Seniors Searching Apartments for Rent

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There’s nothing worse than being treated as though you’re something that you’re not. It’s like being back in highschool and getting scolded when you’re not the one doing the talking. For baby boomers, it’s being marketing to as though the deathbed is behind the next door. There is a common misconception among rental market advertising that seniors are out of touch, that they’re not as actively involved online and that they’re not nearly as important an audience as their kids and grandkids. Grown-Up Marketing – How to Target Seniors Searching Apartments for Rent Read More

Marketing Rental Apartments to Students

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Whether or not you’d categorize yourself as a student-housing landlord, it’s time to start taking advantage of the Echo Boom demographic. Hot on the coattails of the Baby Boomer generation are their kids, which account for a whopping 23 per cent of Canada’s population.
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Apartment Videos – The Benefits for Landlords & Renters

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Why Landlords and Property Managers  Need To Add Video To Your Apartment Marketing Plan

Prospective residents need as much information as possible to assist them in their decision making process. In today’s fast paced world 70% of tenants start their searches online from the comfort of their own home.   If a picture is worth a thousand words than a video is worth a million words. Video is a necessary part of the marketing picture.

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Understanding QR (Quick Response) Codes for the Apartment Rental Industry

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Want to understand QR Codes, how they work, potential benefits and uses for the apartment rental industry? Follow these simple steps:

1) Download the QR Code Scanner Pro (free) on Blackberry or iPhone APP worlds:

2) Scan RentSeeker.ca’s QR Code  —>

3) Your Smart Phone should direct you to a must see video on RentSeeker.ca’s YouTube channel about the importance and value of web and social media marketing presence.
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Turn Up the Volume with Internet Listing Services

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With constant turnover in the rental market, keeping ahead of tenant loss is the key to creating a property management portfolio with few to no vacancies. Oftentimes, filling your apartments for rent comes down to some very basic marketing strategies.
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Making Sense of Advertising and Cost Metrics in the Property Management Industry

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For a property owner or manager, understanding the results of your marketing dollars, including appropriate sources for your company and their ability to translate into business, is invaluable to measuring the effectiveness of your advertising campaign. Making Sense of Advertising and Cost Metrics in the Property Management Industry Read More

Social Media-Marketing and How to Get Started for the Apartment Rental Industry

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You already have an established company and many already a website by now. Now you just need to bring other people to it and generate interest in your apartments for rent. One of the most cost effective ways to do this is to use social media. There are a number of social media networking sites that will help you to make your website popular and help find renters, and the three main sources today that you’ll want to use include Facebook, Twitter, and YouTube. Social Media-Marketing and How to Get Started for the Apartment Rental Industry Read More