Looking for some fun, easy ways to boost community involvement in your apartment complex? We’ve talked to some of Canada’s leading residential landlords to come up with some ideas for creating dialogue and encouraging community spirit among apartment renters. Here are just a few ways to ensure that your residents are getting the most out of their rental experience at your property. … Does Your Apartment Community Have Spirit?Read More
When it comes to marketing your apartments for rent, generating an organic foundation of buzz is a key component to staying afloat in this digital age of social media. Word-of-mouth marketing is a powerful tool that is virtually limitless! Below are some examples of getting the ball rolling on your word-of-mouth campaign. … Marketing & Renting Your Apartments using Word of Mouth AdvertisingRead More
We’re all on Facebook. And if you’re not, 483 million daily active users are. And if we’re not personally hooked up to a page, chances are, the company we work for is. Then there’s Twitter, this little micro-blogging beast that boasts upwards of 140,000,000 active users. And don’t forget about YouTube, the second-largest search engine, which is owned by Google itself and receives 60 hours of video per minute. … Using Social Media: Engagement vs. Marketing for the Apartment Rental IndustryRead More
Due to an unprecedented boom in immigration across Canada, the marketing landscape has undergone and will continue to experience many significant changes. In 2006, the Canadian Marketing Association published an article entitled “Ethnic Marketing in Canada: The Challenges Ahead”. In it, author Jack Jedwab states that the population of Canada will grow by ten percent between 2006 and 2017. That’s a jump from 32 to 35 million. He specifies that the Chinese, South Asian, Black, Filipino, Arab and other visible minority groups will account for more than 80 percent of that growth. In fact, he adds that visible minorities will represent the majority of the population of Vancouver by 2017. Toronto won’t be too far behind. … Canada’s New Wave of Marketing of Apartments for Rent to NewcomersRead More
There’s nothing worse than being treated as though you’re something that you’re not. It’s like being back in highschool and getting scolded when you’re not the one doing the talking. For baby boomers, it’s being marketing to as though the deathbed is behind the next door. There is a common misconception among rental market advertising that seniors are out of touch, that they’re not as actively involved online and that they’re not nearly as important an audience as their kids and grandkids. … Grown-Up Marketing – How to Target Seniors Searching Apartments for RentRead More
Whether or not you’d categorize yourself as a student-housing landlord, it’s time to start taking advantage of the Echo Boom demographic. Hot on the coattails of the Baby Boomer generation are their kids, which account for a whopping 23 per cent of Canada’s population. … Marketing Rental Apartments to StudentsRead More
Why Landlords and Property Managers Need To Add Video To Your Apartment Marketing Plan
Prospective residents need as much information as possible to assist them in their decision making process. In today’s fast paced world 70% of tenants start their searches online from the comfort of their own home. If a picture is worth a thousand words than a video is worth a million words. Video is a necessary part of the marketing picture.